In place of its former name "Arsene Taxand", the firm has adopted a shortened version of its name, accompanied by a powerful graphic charter. Less is more is the motto of this resolutely disruptive proposal in the business law landscape. It conveys the essential values that the firm promotes: a sense of balance, power and results. Strong, minimalist typography and radically composed colours support this strong positioning.

Visual identity & graphic guidelines
Applications Stationery, brochures, various documents

2017

Client Arsene