61th Salon de Montrouge
A new cycle of identity begins with the arrival of the new curators: bright colours, a large volume, a close link between 2D and 3D media.
For this contemporary art fair dedicated to emerging artists, the change in artistic direction was expected to bring about an identity of renewal. For this first edition, the identity is a striking language with surrealist overtones, using the red of the city. In close collaboration with Vincent le Bourdon, the set design and signage are also linked to this visual identity. The studio's approach is inspired by the porous nature of the practices and media used by young artists. In particular, it uses 3D on all printed media, which is a real technical challenge that we will continue to explore year after year. To celebrate the freshness and inventiveness of the show, the identity will be accompanied each year by a typography with whimsical accents.
Applications Catalogue, posters, various documents, signage (1200 M2)
2016
Client Mairie de Montrouge
Curators Ami Barak
& Marie Gautier
Scénography Vincent Le Bourdon
Coordination Hanna Alkema
Conception :
Camille Baudelaire + Vincent Le Bourdon
