Chaumont Amour
A graphic identity language created by and for the people of Chaumont.
As part of the European Biennial of Graphic Design, the town of Chaumont launched a call for projects to create a graphic route through the town. Our project "Chaumont Amour" (Chaumont My Love), a 44 meter long typographic fresco inspired by the intimate stories of its inhabitants, was chosen. In participatory workshops with children, teenagers and pensioners from Chaumont, we collected a series of stories and anecdotes about their relationship with their town. We then worked with them to come up with fictional mottos and imaginary flags, like sensitive images of "their" Chaumont... All these flags are juxtaposed in the fresco, creating a poetic and iconoclastic sign at the entrance of the town.
Création d'une fresque murale de 26 m de long, située à l'entrée de la ville de Chaumont (enceinte de l'hôpital), peinte à la main.
Creation of « Chaumont » typeface and 12 typographic posters handpainted, with a QR code linking to the project website.
Running participatory workshops with Chaumont residents (children, teenagers and senior citizens).
Production and editing of podcasts based on participants' stories and testimonials.
Writing mottos during the workshops, then graphic design of flags inspired by these mottos.
Creation of a mini website (design, content, development).
Walking/performing with the flags in the city.
2022
Client Chaumont City
Winner of the public artistic commission for the Chaumont graphics trail.
Creation of "Chaumont" typeface Eugénie Bidaut (from royalty-free font Authentic Sans)
Creation and webdev Eugénie Bidaut
Mural painting Renaud Croix and Christine Séjean
Project management Nathalie Ferreira, Alexandra Chevalier, Justine Ancel (Mairie de Chaumont / saison graphique)
Camille Baudelaire + Olivia Grandperrin + Eugénie Bidaut
